These are the eight steps you need to follow to boost posts on Facebook.
Create a custom audience
Many people skip this step due to not knowing how. Your boosted post will yield a better result if you target a custom audience for remarketing rather than an audience with cold interests.
Facebook allows you to create custom audiences based on:
Customer List: A list that includes email addresses, phone numbers, and Facebook user IDs. This is what Facebook uses to match users with their contacts. This customer list can be uploaded manually, or you can use a Custom Audience Sync to do it click here.
Website Behavior: A Facebook pixel tracking code can be placed on your website. This will allow you to create custom audiences based on Facebook users’ actions on your site. Behaviors could be anything, from visitors visiting specific pages to the place to visitors within a certain period (up to 180 days) or time spent on the website.
App Activity: You can create an audience based on users’ actions when using your app.
Offline Activity: You can log in to Facebook and upload a list of customers who have taken action in your offline business or store.
Facebook Engagement: Facebook custom audiences are created based on people’s engagement with your posts, videos, and events on Facebook and Instagram.
You can choose to create or select a post.
Facebook may be able to tell you which post you should boost if it is performing well in terms of engagement.
You can also create a new post to boost your traffic immediately. Make sure it is optimized for performance in front of your audience.
Select your custom audience.
Next, select your audience to help you boost a post on Facebook. You may have already created content for your audience if you already have one.
Set your budget.
Next, it’s time for you to establish your budget. Dennis Yu is well-known for his dollar-a-day strategy.
This means that you should evaluate the effectiveness of your initial campaign by setting a daily budget of one dollar. This gives you enough time to review the results and decide whether to spend more money to reach more people within your target audience.
Choose the length of your campaign.
Next, you need to decide on the length of your campaign. Dennis recommends running a campaign that lasts seven days to test an initial boost.
If you have good metrics and want to keep running the same campaign, you can extend the time to up to one month.
Check out your post.
Step 6 involves a preview of what your boosted posts will look like.
It would help if you paused to ensure you see the post the same way your audience sees it. Also, ensure that everything is displayed as intended. Be aware of errors such as choosing the wrong video content or using the bad call to action button. Tip: The call-to-action button should not be used in boosted posts. More information is available below.
Choose your preferred payment method.
Next, confirm your preferred payment method and add a credit line to your ad account.
Get a Boost
After you have confirmed your payment details, hit the boost button!
Once you have done so, your ad will be placed in Facebook’s ad review queue. If it passes Facebook’s ad policies, it will usually start running within one day.
Use a Facebook autoresponder to capture leads from commenters.
Your Facebook boosted post ad has now been activated. The target audience you have chosen in steps 1 through 3 will see your post.
You can make a boosted posting more effective by capturing contacts to which you can send follow-up messaging using a Facebook Messenger Bot. This can be done using the Mobile Monkey Facebook Comment Guard.
What is a Facebook Comment Guard, and how does it work?
A comment guard is an automated bot that replies to any comments on a Facebook post. Your bot can automatically send a message to everyone who comments on your Facebook post or ad by setting up a comment guard. Anybody who replies to your bot is a named contact in Mobile Monkey, to whom you can send follow-up messages for lead nurturing or sales.
Mobile Monkey is entirely free to create a comment guard.
Are you ready to set up a comment guard for your blog? Register for a Mobile Monkey accounts to get a forever free mobile monkey account. Next, go to the Facebook Tools > FB Comment Guards.
Name the comment guard, and select the boosted post in the drop-down menu of your most recent Facebook Page posts.
Use widgets such as Quick Question widget, Text widget, image, and GIF devices to create the conversation your bot will have.
The quick Question widget allows you to answer a question quickly.
It is essential to ask people a question they will answer. Mobile Monkey will automatically capture the person as a leader you can follow up with. You’ll be able to know their name, location, language, and more.
What are the benefits of boosting a Facebook posting?
Facebook’s “Boost post” ad is frequently recommended as a tool marketers should have to combat the downward trend in organic reach.
This trend has been occurring year-on-year as Facebook has become a more competitive place for businesses wanting to broadcast their content to gain broader followings and increase sales.
You might wonder if boosting your posts will achieve the desired results or if it is a gimmick.
Here are some of the many benefits boosting a Facebook post can bring.
You probably know that Facebook algorithms determine everything. Those who can use those algorithms to their advantage will be successful.
Facebook prefers content that has high engagement. This means posts with more likes and reactions are more likely to be featured in users’ newsfeeds.
Facebook wants to maximize its user experience and show users content they will be interested in and engaged with. Let’s face it: This means more people see ads, and Facebook makes more money.
You can boost a post you have already made a success of organically. This triggers the same algorithm. It will show up in newsfeeds and, because it is already socially verified, will cause a flood of engagement.
Maximize the value of your existing content
It is well-known that paid traffic on Facebook involves creating new content and testing it in split-testing to determine the winners.
If you use existing content to boost your post, it’s a way of maximizing the value of your content. Split-testing is unnecessary, as the organic results from your post will already show that it’s a winner with your audience. This is like adding fuel to the fire.
If you pay for traffic to Facebook, boosting your top posts will allow you to squeeze every penny out of your content and budget.
Test content cheaply
A great advantage to boosting posts is the cost-effectiveness of testing what works. You can try many posts for just $1 per day, which is $7 per week.
This makes it easier to find the winning content you are looking for without spending a lot of money.
You can boost any audience you wish
You can boost posts to any audience segment, just like Facebook Ads. This is extremely powerful. Although the post’s objective is to increase engagement, you can choose any goal for the position, such as lead generation or revenue.
You could target specific audiences by increasing traffic to your website, watching a particular video, or being on your segmented email lists. You can effectively boost people at any stage in your overall funnel.
Conditional sequences can be created. This means that if someone does A, then B will happen next. This is a compelling way to automate your marketing effectively more info.
A conversion objective is not necessary.
Whether they are professionals or amateurs, many Facebook advertisers don’t realize that if they don’t get 50 conversions per ad per week, then Facebook doesn’t have enough data for optimization for an objective such as CPA or return of ad spend.
A sales-driven post can be boosted to a targeted audience. It doesn’t require conversion optimization because the audience has already been warmed up.
If they’ve already visited your site and downloaded your whitepaper, you don’t need to use Facebook’s algorithm for targeting. It is small enough to allow the post to work its magic.