The growing impact of online reviews on purchasing decisions

study carried out in partnership with the specialized institute Episto and commissioned by Partoo revealed consumer behavior regarding online reviews. Based on a sample of 1,100 respondents aged 18 to 64, this study highlights key figures that demonstrate the growing importance of customer reviews in the consumer decision-making process. Find out what we think are the top 5 things to remember.


Impact of rating and comments

A large majority, 76% of study participants, say that the rating and comments of online reviews have a direct impact on their decision-making.

According to the study, 79% of participants believe that they will not visit an establishment with a rating lower than 3.5 out of 5, a statistic increasing by 19 points compared to last year.

Distance, the number one choice criterion for visiting an establishment

The study of local seo services indicates that the distance between the establishment and their geographical position remains the first criterion of choice for an establishment, the opinions of the establishment come in second position.

Catering, hotels and personal services: the sectors most influenced by reviews

The study reveals that 79% of respondents believe that the restaurant sector is where reviews are most important. This figure is up compared to the previous year, when only 52% shared this opinion. The hospitality and personal services sectors follow closely. Consumers pay particular attention to reviews in these areas.

Research and influence platforms

The study shows that Google remains the main search platform, it is used first for 88% of participants. Then, Facebook is mentioned by 30% of respondents, followed by Instagram with 12%. These figures underline the still dominant position of Google, but also the significant place of social networks in the search for information on establishments.

Crucial importance of moderation

A large majority, 79% of consumers, say they read owners’ responses to reviews left online. We already knew this, but this statistic shows us the importance of managing your opinions on a daily book marketing agency  basis and taking the time to respond to them.


The study in partnership with Episto reveals the growing importance of online reviews in the consumer purchasing process. Key figures show that consumers regularly consult reviews, attach importance to rating and comments, and consider reviews as a major choice criterion.

To help businesses manage their online reputation, Yamens, in partnership with Partoo, offers specialized services such as management of establishment files, creation of review recovery campaigns and comment moderation.

Thanks to our experts and those of Partoocompanies can optimize their visibilityencourage positive reviews and manage negative reviews proactively. This builds their credibility, influences consumers’ purchasing decisions, and improves their overall reputation.



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