The event industry is becoming more digitalized. From event platforms to digital solutions everything is becoming a part of the event industry and now event organizers and marketers are shifting to the microsite for events. Having a website for your brand and business is not just enough for your event. Nowadays to gather the attention of your audience event organizers need to go the extra mile. An event microsite can help you gain the attention of your target audience.
Today in this blog we will be giving you an overview of an event microsite, it’s benefits of using an event microsite, limitations, and best practices. So continue reading to know everything about the event microsite.
Overview Of Event Microsite
An event microsite is a separate webpage or a small website that is created to provide information about a particular event. This microsite has a different identity from the main website of the brand or business but it can have elements and features that are similar to the main website of the brand or business.
You can find a lot of event microsite examples for instance Inside Chanel by Chanel, Life at Home by Ikea, and Xbox Museum by Microsoft, etc.
Benefits Of Creating Microsite For Events
Here are some of the benefits of creating microsite for the event:
The event microsite is perfect for the branding of the event. You can not just promote your event with the microsite it also helps in the branding of your brand and business. You can use your brand logo, and tagline and create a graphically pleasing microsite for branding.
The event microsite helps marketers generate fresh leads. By asking for information like the email address, name, and contact number of the user through the registration form it becomes easy for marketers to generate leads.
With the help of a microsite event marketers can organize all the content related to their event. Users don’t need to visit different sites or platforms you can use a microsite to provide all the information like the date, venue, time, speakers, sponsors of the event, etc.
The event microsite can also ease the process of registration and ticketing. With the help of microsites, marketers can offer tickets and registration forms on the same platform. Attendees don’t have to juggle between different websites for registration and ticketing.
The event microsite is perfect for collecting all the analytics. It can give event managers an overview of their event. They will be able to analyze the visitor’s behavior on the website and track registration and sales through the microsite.
Limitations Of Event Microsite
Here are a few limitations of the event microsite:
Microsite Can Cause Confusion
If someone is new to your brand or business and they directly reach your microsite and they might feel that your site is not offering enough information or it is very content-specific. That’s not it sometimes your users can get confused between your website and the microsite.
Microsite Can Reduce Your Website Visitors
Another disadvantage of an event microsite is that it redirects visitors to your main website. With the use of microsites, your organization can reach a wider audience, but it also means that visitors are engaging with your content and taking action on your microsite and not on your main website. If you host an event on a microsite, for example, some of your visitors could be interested in visiting your website once the event is over, while others might be happy with your microsite.
Best Practices For Event Microsite
Here are some of the best practices for event microsites:
Your event microsite should provide your visitors with useful and relevant content. Because microsites are usually created to offer specific content so your site should have that only. Provide all the necessary information regarding your event on the event microsite.
Unique & Creative
Make your microsite aesthetic, it should be creative and appealing to users. Play with the color scheme. Use unique designs and layouts for your event microsite.
Your event microsite should be user-friendly. Keep the interface simple and easy. Your visitors should be able to navigate easily through your microsite.
Optimize the speed, responsiveness, and functionality of the event microsite to help with SEO. Your microsite should not load slowly as it can hamper visitors’ experience additionally all the features on your site should be responsive.
The Bottom Line
Event microsites can be effective for your events or business. If you want to create a microsite for your event, know your ultimate goal and plan your content accordingly. An event microsite can help you engage your audience effectively and it can help in the promotion of your event. But if you are not sure what you want to do, look for a microsite for events ideas online take inspiration, and create a microsite that is eye-catching and that can help you achieve your goals.